So, you are running a business. You have your personal brand and you have a steady flow of visitors on your website. However, it is not exactly what you are looking for. You want more regular and loyal readers. So, where can you find them and what are some of the Social Media Management Strategy to help you with?
In the era of social media domination, the social media giants like Twitter and Facebook have become the most useful tools for many businesses. People spend a lot of time there communicating with their friends, checking the latest news, and just relaxing. So, we are sure that every respectable company should go online if they want to reach out to more people.However, not all of you know how exactly you can start your personal branding process online. Where does it start? What principles is it based on? How to make your presence there known and noticeable?
We have studied answers to all of these questions, and have decided to craft an extensive list of ideas on how to use social media for your personal branding. So, if you are looking for ideas, here is everything you need to know. Save these Social Media Management Strategy and tips for later or use them today to benefit from what they have to offer.
Understand what Personal Branding is.
No matter how small your business is, you have a brand. Besides, some people state that even if you don’t have a product to sell and share, you are a brand yourself.
That is why the first thing you should do on the way to starting the personal branding campaign, is to realize what this process is all about.
Do you have a unique name for your business? What makes you unique and outstanding? Answer these questions and try to gain a better understanding of what you are about to dive into. See the ultimate goal – and let’s get started.
Realize your Strengths.
Personal branding is all about things which make you stand out. What can you do better than others? How is your product different from the rest?
Once you craft a list of what you consider your strengths, write them down and remember to advertise this part as your area of expertise.
You need to become the company readers will come and consult if they have questions or issues in a particular area. Introduce them to things you have to offer.
This will be your step number two. Keep it in your focus.
Select Social Media Giants.
You don’t have to waste your time on smaller media unless your target audience is there. It is much better to engage the users of social media giants like Twitter, Facebook, and Google+ as more potential customers are there. So, select where you want to build your strong, recognizable brand first.
Create profiles for your business on those websites. Don’t use your private profile for advertising purposes, as it has limits on how many users you can add to friends. And since it is against the policy of Facebook, you can be banned and lose all your connections as a result.
Customize profiles for each Social Media.
As the Pew Research center showed, 68% of all Americans use social media accounts. They use them with different frequency, some only use them a couple of times per month; however, they still use them.
But an important fact about it is that different social media are used for different purposes.
For instance, Facebook is used for the videos and pictures one can quickly read and share with friends. On the other hand, Twitter is used more for the news and specialized search using keywords. Meanwhile, Google+ is often associated with professional long reads and researches.
So, when planning your content for each of these platforms, take readers’ expectations into account. You don’t want to be left unnoticed on Facebook by posting long articles, as only a few people will get through them. It is better to present the same information in the form of a video or an infographic. Don’t underestimate the significance of such details and adjust your profiles for the audience.
Make it Visual.
As we have mentioned above, users of Facebook like images and other visual aids. However, it is not only typical of these users. Readers you get on other social media want to have bright images as well. Maybe they need fewer infographics, but the visual content is vital for all social media.
So, you might want to use professional help here or get images from stocks. No matter what way you choose, your personal branding needs the visuals.
Look the Same on all profiles.
Once you craft a recognizable image to represent your brand, you need to make sure you use it on all of your accounts. Don’t try to be too original by crafting different logos or even names for each social media. For your own benefit, you should keep the same one for each profile. You might want to opt for different content, but the way your profile looks like should be the same.
By doing this, you help your visitors find you quickly. Besides, this picture will be stored in the minds of the readers as your brand.
So, be consistent and stay original on all social profiles.
Pick Catchy Titles.
You probably know that quality content is vital for your success. So, we won’t bore you with reminding of the necessity for originality, freshness, and even a little controversy in your texts. However, we will remind you about the importance of catchy title when your craft content.
Titles define whether a reader will go further or not. They serve as a hook which catches their attention. So, take a time to come up with great headlines which will make the readers wonder what your brand is all about.
While still on the topic, make sure that you crafted a great bio for your brand. You can put it on the cover picture or in the special field. But make sure it encourages the readers to think that you are offering something they really need.
It’s all about Keywords.
Nowadays, as more and more people use keywords to search for specific things they need online, you should pay close attention to them too.
There are tons of technological solutions which can help you generate good keywords. So, you may use them to save some time.
So, don’t lose a chance of making the best impression and establishing a brand online by using our simple, practical tips. Good luck!